Turn paid traffic into booked revenue.
AVF runs Google Ads and Meta Ads with conversion tracking built in at launch and maintained month over month, so every dollar is accountable and every lead is real.
- Google Search + Performance Max
- Meta Feed + Reels
- GA4 + Pixel maintained in-house
- Monthly written report
How a managed campaign runs: a buyer searches, your ad wins the auction on quality and bid, and the resulting conversion is tracked end to end.
The stack we actually run, and keep running.
Every platform here is one we operate hands-on, inside your accounts. No reseller markups, no black-box middleware, just the tools that move spend, track conversions, and feed clean data back into the campaigns.
- Google Ads
- Meta
- YouTube
- TikTok
- Google Analytics 4
- Tag Manager
- Meta Pixel
- Shopify
- HubSpot
- Zapier
We connect to more on request. If it has an API and it helps the campaign, we'll wire it in.
Search captures demand. Social creates it.
Two channels, one playbook. Google captures the people already looking for what you offer. Meta finds the people who don't know you yet, then retargets the ones who almost converted.
Google Ads
High-intent searchCapture the people already searching for what you offer, and bring them back when they leave without converting.
- Search campaigns built around buyer intent
- Performance Max for full-funnel coverage
- Retargeting + audience layering
- Location and service-area targeting
- Negative keyword management
Capture demand. Create it. Convert it. Keep it.
A full-funnel system where every dollar has a job, and every stage feeds the next.
- Audience architecture
- Cold, warm, and converted audiences budgeted separately, so prospecting never cannibalizes retargeting.
- Bidding approach
- Conservative bidding to seed conversions first, then value-based strategies once the data is real.
- Budget pacing
- Budgets ladder up to the goal, paced so the learning phase is fed, and scaled only when the numbers earn it.
Creative testing matrix
Hooks tested against formats in a deliberate grid: winners scale, losers get cut, and we always know why.
Hover or focus a cell to see how that hook plays out in that format.
Six steps, one accountable loop.
Every campaign runs on the same disciplined process. The output looks different per client. The standard doesn't move.
- 01
Audit + goal setting
Start with a clear read on where you are. We audit the current account, define a north-star goal, and set realistic targets for the first 90 days.
- 02
Conversion tracking + GA4 / pixel setup
Before a dollar runs, every conversion that matters gets tracked: GA4 events, Google Ads tags, Meta Pixel, and offline conversion uploads where it fits.
- 03
Creative + ad copy
Headlines, descriptions, and creative built for the channel. Search copy speaks to intent; social creative is built for the feed and the scroll.
- 04
Campaign + ad group build
Account structure designed for the offer, not the platform's defaults. Tight ad groups, clean naming, and budgets that ladder up to the goal.
- 05
Launch
Soft launch with a tight feedback loop. We watch the early data closely so we're optimizing on signal, not noise.
- 06
Ongoing optimization + monthly reporting
Search term review, audience tuning, creative refresh, and a transparent monthly report you can actually read.
Conversion tracking that actually works, and stays working.
Most PPC accounts leak money because something in the tracking chain is broken: an event misfires, a pixel falls off, attribution windows drift. The data looks fine in the dashboard, but the report doesn't match the bank account.
AVF sets up the full tracking stack at launch and maintains it every month. GA4 events, Google Ads tags, Meta Pixel, and search term review all live in-house alongside the campaign work, not at a separate vendor that only checks in quarterly.
- GA4 eventsConfigured
- Meta PixelMaintained
- Search term reviewWeekly
- Monthly reportDelivered
- Attribution windowsTuned
- form_submit → Google Ads
- call_click → GA4
- purchase → Meta CAPI
The report preview in this section shows sample chart shapes to illustrate the layout of the monthly report. It does not contain client data.
What we track, and what you see every month.
Every AVF engagement reports against the same four metrics. Here's what each one means in plain English, and what the written report that arrives with them covers.
Return on ad spend
Revenue attributed to your ads divided by what those ads cost to run. One scale that reads cleanly across channels, campaigns, and months.
Why it matters: It ties spend to the bank account instead of to clicks, likes, or impressions.
Cost per qualified lead
What it costs to produce an inquiry that actually fits your business: right service, right area, real intent to buy.
Why it matters: Cheap leads that never close are the most expensive kind. Qualified is the word doing the work.
Tracked conversion rate
The share of ad clicks that become a tracked action, whether that's a form fill, a call, a booking, or a purchase.
Why it matters: When tracking breaks, every other number turns into fiction. This is the metric we check first.
Search-term waste
Spend that went to searches with no realistic chance of becoming a customer, surfaced by the weekly search-term review.
Why it matters: Cutting waste is the fastest raise a budget ever gets. The savings go straight back into what works.
In the monthly written report
- Spend and results, broken out by channel
- Search-term review: what we cut and why
- Creative wins, and what got retired
- Next month's tests, stated before they run
- A plain-English summary you can forward to anyone
Sample report layout, not client data.
Different audiences, same accountable system.
The campaigns are tailored to the customer, the channel, and the buying moment. But the underlying tracking and reporting discipline never changes.
Content creators + personal brands
Turn audience attention into revenue. Meta-led campaigns grow your list, sell your offer, and retarget the warm audience your content already builds, with creative shaped for how people actually watch.
Service businesses
Contractors, real estate, automotive, fitness, restaurants, and professional services. High-intent Search and tight location targeting bring real inquiries from people inside your service area, not wasted clicks from outside it.
Startups + growing companies
Find product-market signal faster. Lean PPC structures, tight feedback loops, and creative iteration give early teams real data without burning the runway.
Ads don't run in a vacuum here. They plug into the rest of the system.
Four reasons clients keep their PPC with AVF instead of farming it out, and what they get in return.
Integrated with content, web, and SEO
Ads don't run in a vacuum here. Campaigns plug into the landing page, the SEO foundation, and the content pipeline AVF also produces.
Conversion tracking handled in-house
Setup, maintenance, and audits, all done by the same team running the campaigns. No vendor handoff, no broken pixels, no missing events.
Transparent month-over-month reporting
Every month you get a written report that ties spend to outcomes: what worked, what didn't, what changes next. No black-box dashboards.
Built for service businesses + creators
Our PPC playbook is shaped by the audiences we actually work with: local service businesses, content creators, and growth-stage startups.
The things we get asked first. Answered straight.
No hedging, no boilerplate. If something isn't here, the Growth Audit is the right place to ask it.
Budgets vary widely by channel and goal. Google Search can produce inquiries on a small daily spend if the intent is clear; Meta usually needs enough volume for the algorithm to learn. We'll size it together in the Growth Audit. We'd rather start lean and prove the model than oversell a number.
Don't see your question? Browse the full FAQ
Rarely just one service. Usually the whole loop.
Every service is built to plug into the others: same team, same data, one compounding system. Here's what pairs with this one.
AI Growth Systems
Automations that plug revenue leaks
AI lead follow-up, missed-call text-back, CRM, reviews, and ops automation — installed and owned by you in 30 days.
Explore AI Growth SystemsShort Form Editing
Reels · TikTok · Shorts
Scroll-stopping vertical creative engineered for organic reach and paid social performance.
Explore Short Form EditingQualified Leads in 90 Days — Or We Work Free
When you work with AVF Media, we set a clear qualified lead or booked opportunity target before your campaign begins. If we don't hit that agreed target within the first 90 days, we continue working without charging our management fee until we do.
No fluff. No vanity metrics. No hiding behind confusing reports.
Just real opportunities your business can turn into revenue.
Stop guessing. Start tracking.
Book a quick Growth Audit and we'll walk you through how Google + Meta would work for your specific offer, with tracking and reporting handled in-house from day one.